“The Money of Color” - Atlantic

The Atlantic discusses the selection of Pantone’s color of the year and color trends in brands & fashion. It’s interesting to see the process and effects of color on branding.

“…branding, more subtly, uses color to its advantage, and the fingerprints of Pantone’s obsession with forecasting can be spotted on everything from Tiffany's to Starbucks. Color helps to forge some strikingly firm mental associations: Republicans are red, Democrats blue. Mention pink, and many will think of the bubblegum hue of breast cancer’s ribbons. In fact, the Susan G. Komen Foundation has so successfully tied itself to the color pink that several other campaigns against diseases have adopted their own colors.”

Read more: The Atlantic