Link Love:

This site is the startup & tech version of “I saw [insert Top 40 band name] 3 years ago in a small club before they were big.”

Not only is for lovers of innovation, productivity hackers, and beta test hoarders, it’s a great site for pre-launch startups to get some buzz & PR.

Sign up your startup. Subscribe to their Newsletter. Feedly it. You’re guaranteed to look extra trendy in front of your friends.

Pitch Deck Tuesday: Project Insiders

Aleberry was fortunate to have one of our awesome clients accepted into SURGE 3 last year.

Project Insiders is a Houston-based O&G SaaS-based platform that provides sales intelligence on large capital investment projects.

This week’s Pitch Deck Tuesday was designed for Project Insider’s big presentation at SURGE Day 2014. Kenley rocked the stage & we are so excited for their continued success.

Check out their demo day pitch deck:

Project Insiders - SURGE Day Pitch Deck


Aleberry Creative, LLC

Pitch Deck Tuesday: 10Six

This week on Pitch Deck Tuesday, Aleberry is showing some love to one of the awesome companies we worked with in SURGE 3, 10Six.

The pitch deck was designed to be an overview presentation that was sent to potential investors & clients. We started out with a pretty standard paragraphs-of-text on white background PowerPoint created by the founders. The goal was to visually explain the pretty complicated concept of the grid & its current problems, and of course end with why 10Six was the perfect solution for this.

Check out the deck! We’ll show off the SURGE Day 10Six presentation shortly!

10Six Overview Pitch Deck


Aleberry Creative, LLC

"10Six is a software company that developed quantitative trading algorithms for aggregating and operating battery energy storage.

The company was part of the SURGE accelerator class of 2014.

The company sold to Aerea Digital Energy Resources in the Fall of 2014.

Pitch Deck Tuesday: Big Delta Systems & Radiant UV

This week we want to showcase two startups taking engineering to another level: Big Delta Systems & Radiant UV. 

Both presentations were designed by Aleberry Creative for large demo days and to help these companies tell a story & show just how revolutionary their technologies are.


Big Delta Systems - Pitch Deck


Aleberry Creative

Aleberry Creative created this pitch deck for Big Delta Systems’ OwlSpark Demo Day (part of the 1st Annual Bayou Startup Showcase). We wanted to maintain brand consistency with BDS’ logo while also explaining how their revolutionary technology works.

"Big Delta Systems is an early-stage company based in Houston, Texas developing innovative manufacturing processes for the manufacture of lithium-ion batteries. These patent-pending processes allow enhanced battery performance due to improved cell designs, and was first invented by two of the co-founders during their PhD at Rice University. With a motivated team of individuals, a diverse set of skills, and a supportive network of advisors and mentors, Big Delta Systems will seek strategic partners to rapidly commercialize its technology."


Radiant UV - Pitch Deck


Aleberry Creative

Aleberry Creative created this pitch deck for Radiant UV to present at various demo days. Because Radiant UV is an established company, our process began with re-working the design & strategy of a basic content-heavy & corporate presentation. Our goal was to take this presentation and create a deck that visually tells their story and introduces the importance of Radiant UV’s technology.

"Radiant Industrial Solutions is the leading technology provider of Ultraviolet and disinfection technologies for commercial and industrial markets!

Radiant is proud to offer solutions through equipment and service to disinfection, curing, and ultraviolet applications. From Engineering, parts, and service we have a ultraviolet, filtration, or other technology solution for your needs. Radiant Industrial Solutions has been providing Ultraviolet, Ozone, and Filtration solutions since 1989.”

Pitch Deck Tuesday: Medical Informatics

The healthcare startup community is kicking butt in Houston, Texas. We’re so proud of some of the leaders and early tech companies who have paved the way in the last few years.

We’re fortunate to work with one of these leaders, Medical Informatics, a software healthcare startup “Saving Lives, Bit by Bit.” 

We first met Medical Informatics during OwlSpark’s inaugural class; shortly after they came to us to design an investor deck that illustrates their software & shows just how necessary their Sickbay platform is.

"Medical Informatics solutions give care teams access to the data needed to take action for alarm management and safety. Nurses are flooded with hundreds of alarms from patient monitoring devices during just one shift, and as a result they are frequently at risk to miss high priority alarms.

Our Sickbay software platform enables continuous data collection from a comprehensive set of devices, and our team works collaboratively with your Alarm Steering Committee to create targeted solutions that minimize risk and allow care teams to focus on “actionable alarms.”

Ultimately, our Alarm Management Solutions reduce alarm noise at the patient level, send the right alarms to care providers, and satisfy Joint Commission 2014 and 2016 NPSG.”

Pitch Deck Tuesday: AMS & Energizing Health

This week we want to showcase two sectors making big technology waves in this awesome city of Houston, TX: Energy & Healthcare. In the past few years, we’ve seen some amazing startups come out of Houston’s accelerators, hospitals, and universities.


AMS: Autonomous Marine Systems


Aleberry Creative

AMS or Autonomous Marine Systems was part of SURGE Ventures, a Houston-based leading seed fund and mentor-driven accelerator that identifies, invests in, and enables entrepreneurs who are solving the world’s energy problems.. 

"AMS is a marine data services company based in the USA. Using fleets of sailing drones, AMS collects and transmits hydrographic data across the surface of the globe. The world’s first self-righting catamaran (dubbed the Datamaran) is the backbone of AMS’ network. The Datamaran offers a combination of cost savings, performance, reliability, and networking capabilities unmatched by any other vehicle on the planet."

Aleberry has had the honor of working with SURGE for a couple years, and we’re getting ready for SURGE 4 (next week!). We love these guys and the amazing companies they are constantly nurturing. For Aleberry, SURGE Day always feels like watching our children graduate college — completely ridiculous, but it really is a family.

For presentation designs during SURGE’s Demo Day, “SURGE DAY”, we design the pitch decks to visually tell a story as the company speaks to a room of investors, corporate clients, and mentors. 

Because SURGE produces some pretty high-end tech companies, many of the decks need to explain the technology and problem with visual aids. Most of our strategy involves taking the really complex formulas & technologies in these engineers minds and breaking it down in an easy to understand way.


Energizing Health (Houston, TX)


Aleberry Creative

Energizing Health is a healthcare conference & showcase in Houston, TX.

"25 digital health entrepreneurs pitch their disruptive health innovations to the member institutions of the world’s largest medical center and to a NASA funded research institute. Innovators will be presenting to executives from MD Anderson, Texas Children’s Hospital, Memorial Hermann, Methodist Hospital, Harris Health System, and to the NASA funded National Space Biomedical Research Institute (NSBRI)."

Aleberry’s approach to Energizing Health’s presentation design & strategy was closer to a corporate & conference look and feel rather than a TEDx / Pitch Day style.

This conference’s presentation design is more minimal and focuses on introducing various speakers throughout the day. We wanted the design to integrate the new TMC (Texas Medical Center) facilities in Houston and show off all the great sponsors.

Each Pitch Deck Tuesday will showcase a startup, discuss our process with both storytelling and presentation strategy, and showcase a few of our pitch deck or investor deck designs.

Clients Being Awesome: BeautyNow receives funding from John Paul DeJoria

We are very excited for and proud of our client BeautyNow, who we recently wrote about on our first Pitch Deck Tuesday, just received funding from John Paul DeJoria (aka the man behind John Paul Mitchell Systems and Patron Spirits)

Kathleen is a great client with an awesome product & we can’t wait to see what’s in store!

Read full article on Houston Business Journal »

Pitch Deck Tuesday: BeautyNow & Village Innovators

Aleberry Creative is excited to announce our new blog series, "Pitch Deck Tuesday", where we will showcase a couple pitch decks we designed and helped strategize.

We are honored to work with some fantastic startups, both locally and internationally, and we want to take this opportunity to showcase these innovators.

Each Pitch Deck Tuesday will showcase a startup, discuss our process with both storytelling and presentation strategy, and showcase a few of our pitch deck or investor deck designs. 

Kicking off Pitch Deck Tuesday are BeautyNow & Village Innovators, two Houston-based startups.


BeautyNow was founded by a successful beauty blogger & attorney, Kathleen Jennings. Jennings created the OpenTable for beauty appointments, and it revolutionizes the way consumers make spa & salon appointments. Consumers can book all their beauty needs from the convenience of one app. 

Jenning’s story is one many can relate to. When she was working as an attorney in downtown Houston and had a few moments of unexpected downtime, she would call multiple salons to find one who could fit her in for a manicure within the next hour. Flash forward to when she was pregnant & having terrible migraines. She would call multiple spas for last-minute massages.

In January 2013, BeautyNow was born. 

Jennings came to Aleberry with the need for a new deck design that would serve as both an investor deck and pitch deck. The presentation’s design needed to match her overall brand aesthetic and current web design, keeping the primarily female target audience in mind. 

We were provided with basic slide structure (black text on white backgrounds, mixed in with a few charts) and her app screenshots. To help tell the BeautyNow story we re-designed all the slides. Click through some of the slides below:

BeautyNow Pitch Deck


Aleberry Creative


Village Innovators was part of the inaugural class at OwlSpark, Rice University’s accelerator. 

"Village Innovators is a humanitarian technology venture with a mission to open access to engineering and spark grassroots innovation in impoverished African communities. The company is developing a series of hands-on engineering design challenges, from toothpick towers to wind turbines, that relies on locally available materials. By developing an open-source book, video series, and scholarship program, Village Innovators will seed design projects for 8,000 students at 26 schools in rural Tanzania. Village Innovators aims to scale to other developing countries and is exploring digital networks for open access."

Their goal is for every home and school in impoverished communities to have basic needs, such as electricity.

Aleberry designs multiple decks for student-based startups, and it is always great to work with such passionate and young entrepreneurs. 

The primary purpose of this presentation design was to visually tell their story for OwlSpark’s Demo Day. The pitch deck followed more of a TEDx style presentation, rather than a content-heavy investor deck. We helped work on their script and content strategy prior to diving into the design. Aesthetically, we wanted to illustrate some of the complex, engineering-based technologies in an easy-to-understand way.

Click through and check out this great organization:

Village Innovators - Pitch Deck


Aleberry Creative

Reading This: “Marketing Authenticity: When Branding Gets Personal”

The Every Girl wrote a great article on the importance of authenticity in branding and marketing. 

This article exemplifies Aleberry’s process with branding when we design everything from logos to websites to pitch decks. 

It’s a good read if you are a business owner. Much of the article includes questions we ask every client before we begin our design process.

The real you is where passion happens. It’s where progress happens. It’s where compassion and truth and adventure happen. You cannot get to those places without being authentic, and thanks to what’s happening in marketing right now, hopefully the fakers won’t have much time left. “

The challenge is to dig deep back into the soul of your client, remember who they are, remember what they bring to their customer, and to extend that story in a way that is new and exciting. There are no short cuts. You are a no longer a manufacturer of consent. You are a cultivator of truth.”

Read the full manifesto »