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Aleberry's blog

PAST EPISODES
Rescued Pets Movement shirt Benefiting RPM’s Harvey efforts
We’ve been working with one of our favorite causes, Rescued Pets Movement, to do everything we can as they help the city’s animals.
DC Inno’s 2017 50 on Fire Nominees
Aleberry was nominated for DC Inno’s 2017 50 on Fire!
Aleberry at DC Startup Week!
Gira Desai Wieczorek will be speaking at DC Startup Week on creating pitch decks & other fundraising considerations. We’ll be covering top-level content, fundraising strategy, and general design considerations.
The Nature Conservancy: Migratory Blueways
Aleberry just finished the design & development of The Nature Conservancy: Migratory Blueways project (a grant-based project aimed to identify migratory “blueways” in the Gulf of Mexico & beyond to preserve marine species & improve the health of large marine ecosystems).
District of Dog
We just want to know what is nearby (since we’re on foot), and if they are legit dog friendly (or is it just a single picnic table “patio” on a sidewalk)? District of Dog aims to provide folks in The District a way to help each other out with this info.
Women Who Code DC: Hackathon
This weekend, Women Who Code​ DC is hosting a hackathon for women, by women! Gira Desai Wieczorek will be speaking Saturday on pitching & fundraising considerations. Sign up & get your company the started!
Rescued Pets Movement Celebrates 20,000 Saved! (And we helped!)
This month, our favorite non-profit organization is celebrating the fact that they have saved 20,000 dogs (and cats) from euthanasia and delivered them to their own forever homes!
Hey East Coast, We’re Coming For You!
On March 1st, we officially open our second office in Washington, D.C. We’re excited to be closer to our NYC / DC / Boston clients and make a positive impact in their tech communities.
Term Sheet Negotiations
This 53-minute video, uploaded by Stanford Graduate School of Business, highlights the key points of an example negotiation between a VC and an entrepreneur.
Intern at Aleberry
If you’re looking for an internship in the startup/ VC fundraising industry, we’ve got some great experience to pour on you. (3-6 months, unpaid, credit for school, opportunity to apply at end of term)
StartupBullshit.com
We’ve been squatting on this URL for over a year. Finally turned it into our first Aleberry Side-Op. More ops coming soon.
“The Best Way to Email a VC or CVC When Seeking Funding” - Andrew Romans, Rubicon Venture Capital
Good advice in bullet-form for our clients from Andrew Romans of Rubicon Venture Capital.
Pitch Deck Tuesday: Aleberry’s talk on “Perceived Legitimacy: Fundraising Strategy”
Aleberry’s recent talk on the concept of Perceived Legitimacy during the fundraising process. The deck focuses on the importance of design to look the part & deck variations. This presentation accompanied other talks on specific pitch deck content.​​
Aleberry’s Weekly Reading: “Pitch the way VCs think: Presenting powerpoint with emotion” - Khosla Ventures
Khosla’s presentation integrates “bad examples” - most of which resemble the decks initially sent to us by clients - with basic rules VCs want to see. His advice includes many of Aleberry’s Startup Pitch Deck Rules that we reiterate to our clients:
Aleberry 2.0: new website, new adventures, streamlined focus
Every time we work on a deck, consult on pitch strategy, and help a client get funding, our eyes light up like a proud parent. It’s 2016, and we found ourselves.
Startup Pitch and Q&A with Houston Startup: ExpertKnowledge
ExpertKnowledge pitched in front of the local startup community and mentors at Houston's Startup Demo Day, a monthly startup showcase hosted by START,
Greater Houston Partnership - Houston: The City With No Limits Campaign
We designed a few infographics for this campaign, which we will show off over the few couple weeks. All items in the toolkit are available to share & promote Houston!
Clients Being Awesome: TicHelper featured on NPR
Our client TicHelper, an 8-week, family based program that teaches kids and their parents effective skills to manage tics, was recently featured on NPR.
Six Years: Design. Startups. Growing Up.
We’re so excited about what the past year has brought us. Not only have we matured in our design & company values, we’ve had the opportunity to help some amazing startups get branded & gain funding.
Link Love: BetaList.com
This site is the startup & tech version of “I saw [insert Top 40 band name] 3 years ago in a small club before they were big.”