The appearance of a business doesn't reflect it's personality, it is it's personality. Your mother probably told you that school "wasn't a popularity contest", unless you were one of the good-looking, effortlessly popular kids... She was right then, but no longer; business IS a popularity contest. Naturally, the good-looking ones have got an edge. They are automatically perceived as a more legitimate choice because the already-popular choices have at least one thing in common; they all look great. We call that association of good aesthetics with trustworthiness: "Perceived Legitimacy."
concerning a good brand aesthetic, appearances, and your mom:
Lucky for you, a business can gain a lot of PL without pills, creams or painful surgeries!
*Assuming aside from their appearances, these are three identical applicants interviewing for the same job. You know how that works, right?
A professional appearance, suited to your niche, inspires trust.
Trust reduces resistance from your potential customers.
A brand is maintained and reinforced by companies' logos, websites, invoices, emails and more.
Let us know what you're interested in changing about the way people see your business.
The female co-founder of Aleberry.
When I was a child, I hated taking naps. My parents claim I had a need to soak in everything around me. I then relayed these observations on the house walls via my Crayolas.
Over time, I realized my tiny body was filled with large ideas. My love for new experiences meant I had to be in a creative environment - one that I helped create.
I believe if you take the initiative & follow your instincts, you will always be happy..
The male co-founder of Aleberry.
I just wanted to make my own stick figure animations...It meant learning vector , then Flash and Photoshop. Was I playing hard or working late? I was learning fast and couldn't stop, it was the summer of '98.
I have spent some time working inside start-ups, small companies, franchises, and major corporations. What I learned in that time was ultimately: if I want to keep doing creative work creatively, my mind and body need an environment that I control.
Now I work in that environment.
Often found wandering off the beaten path, she finds her best inspiration within the natural world. Her current obsessions include français, stripes & ampersands. This herbivore is usually spotted with her trusty Canon in one hand & a large cup of coffee in the other.
Check out her ramblings, captured moments & food experiments.
Minimalist extraordinaire, depending on your definition. My favorite color is white. (Yes, it is a color. If you can paint with it, it's a flipping color.) I think the number of things I can tolerate within my own consistently undersized house and my desire to consolidate has played a significant roll in making minimalism a design forte.
My philosophy on the creative work I do boils down to: design is in the details, and most things are comprised entirely out of details.