concerning a good brand aesthetic, appearances, and your mom:
The appearance of a business doesn't reflect its personality, it is its personality. Your mom probably told you that school "wasn't a popularity contest", unless you were one of the good-looking, effortlessly popular kids... She was right then, but not now; business IS a popularity contest. Naturally, the good-looking ones have got an edge. They are automatically perceived as a more legitimate choice because the already-popular choices have at least one thing in common; they all look great. We call that association of good aesthetics with trustworthiness: "Perceived Legitimacy."
Lucky for you, a business can gain a lot of PL without pills, creams or painful surgeries!
*Assuming aside from their appearances, these are three identical applicants interviewing for the same job. You know how that works, right?
A professional appearance, suited to your niche, inspires trust.
Trust reduces resistance from your potential customers.
A brand is created and reinforced by companies' logos, websites, invoices, emails and more.
Let us know what you're interested in changing about the way people see your business.
The female co-founder of Aleberry.
When I was a child, I hated taking naps. My parents claim I had a need to soak in everything around me. I then relayed these observations on the house walls via my Crayolas.
Over time, I realized my tiny body was filled with large ideas. My love for new experiences meant I had to be in a creative environment - one that I helped create.
I believe if you take the initiative & follow your instincts, you will always be happy.
The male co-founder of Aleberry.
I just wanted to make my own stick figure animations...It meant learning vector , then Flash and Photoshop. Was I playing hard or working late? I was learning fast and couldn't stop, it was the summer of '98.
I've worked for start-ups, small companies, franchises, and mega corporations. The take-away was ultimately: if I want to keep doing creative work creatively, my mind and body need an environment that I control.
Now I work in that environment.
Often wandering off the beaten path, I find my top inspiration around the world with my trusty Canon.
Design is fashion; every detail should be personal & perfectly mix to create the person you want to be. I believe splashes of colour & stepping outside your comfort zone make for great design.
My current obsessions include français, animals, & ampersands.
Minimalist extraordinaire, depending on your definition. My favorite color being white. I think the number of things I can tolerate within any particular space and my desire to consolidate has played a significant roll in making minimalism a design forte.
My philosophy on the creative work I do boils down to: design is in the details, and most things are comprised entirely out of details.